Mickleover CC make the most of Euro 2024

Big sporting moments are a natural hook for fundraising, and Mickleover CC used the Euro 2024 tournament to launch a sweepstake supporters could join in seconds by sharing a link on WhatsApp and social media.

Because there was no cash to collect and no paperwork to chase, the campaign reached people well beyond the club’s regular donors, drawing in parents, friends and casual supporters who might not otherwise have taken part.

It has broadened our reach, attracting new participants to activities like sweepstakes, which has further boosted our fundraising efforts. — Chris Delaney, Chairman, Mickleover CC